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 Pure Potential I, LP 

Investing in health, wellness and sustainability companies.

At a glance
  • Current status:                                            Open
  • Fund type:                                                   LP/GP
  • Investment goal:                      Capital growth
  • Focus:        Health, wellness & sustainability
  • Target returns:                                                  5x
  • Target holding period:                            7 years
  • Minimum subscription:                      £100,000

Pure Potential’s mission is to identify, invest in, and fully support exceptional entrepreneurs who are building disruptive business models and offerings in the broad categories of “Health, Wellness and Sustainability” as defined by the 8 Dimensions of Wellness.

The Fund will seek to invest in early-stage opportunities, often technology-enabled businesses that disrupt existing large markets or aim to create new ones. The Fund seeks opportunities where 8 Dimension Ventures Ltd have confidence in the entrepreneur and are excited by the business model and believe an exceptional investment opportunity will be created.

Investment Strategy
The Fund will seek to invest in entrepreneurs who are creating businesses that address each of the following requirements:
  • They satisfy long-term market demand for better health and wellness solutions, broadly defined by the 8 Dimensions of Wellness;
  • They are designed for sustainable growth by striving to ethically source elements of their supply chains working towards ensuring safe, sustainable, and socially responsible behaviours to build their brands;
  • They transparently manage their relationships with stakeholders so that the Fund’s Investee Companies’ business practices ensure strong levels of governance; and
  • They deliver customer offerings that are useful and reliable, that customers are willing to reward Investee Companies with attractive margins in return for exceptional value received.
Fund team

Example of fund team's previous investments

FIKA

Fika is a mental fitness skills development platform that its partners embed into their L&D strategy, empowering them to reach every employee. Their science is proven to prevent business risks associated with mental health decline by increasing personal and team performance.

 

earthly

Earthly is a platform that helps businesses remove carbon, restore nature and support the communities most impacted by climate change.

Apex
Apex encourages everyone to reach their personal Apex. The company has successfully designed a best-in-class bike, use smart technology and provide awesome workouts - all without a hefty price-tag.
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Important information
To invest, you must be an eligible investor. To be an eligible investor, you must be qualifying as one or more of the following:
  • You meet the FCA’s definition of a professional investor.
  • You meet the FCA’s definition of a certified high net worth investor.
  • You meet the FCA’s definition of a self-certified sophisticated investor.
  • You meet the FCA’s definition of a self-certified restricted investor.
  • You are a client of an FCA authorised firm that will provide advice on the suitability of the product in question.
 
Risk warning
Important information for private investors – Reliance on the information provided here to engage in any investment activity may expose an individual to a significant risk of losing all of the property or other assets invested. Your attention is drawn to the risk section contained within the Information Memorandum. Investments are typically in unquoted shares in small companies, the value of which can be volatile and are often difficult to sell. Nothing on this website constitutes investment, tax, financial, legal, regulatory, or other advice by Sapphire Capital Partners LLP.
The value of an investment may go down as well as up, and you may not get back the full amount invested, and you may therefore lose some or all of your investment.
If you are unsure of the suitability of any investment for your circumstances, please contact your independent financial advisor or other professional advisor authorised under the Financial Services and Markets Act 2000 (FSMA) who specialises in advising on investments of this type. Tax reliefs depend on individual circumstances. There is no guarantee however that the tax reliefs (such as SEIS and/or EIS reliefs, CGT reliefs or IHT relief) will be available on any investment made or that if it is initially available, it will not be subsequently withdrawn. Any references to tax laws or rates are based on current legislation, all of which are subject to change and are provided as a guide only. Prospective investors are advised to obtain their own investment and taxation advice and should consult their own professional advisors on the implications of investing.
Investments made in investee companies via funds managed by Sapphire Capital Partners LLP may not be covered by the Financial Services Compensation Scheme (FSCS). For more details, please contact us or refer to their website: https://www.fscs.org.uk
Past performance is not a guide to future returns. CAPITAL AT RISK. 

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