8DV Lead

Pure Potential I, LP

Investing in Health, Wellness and Sustainability Companies


What is the aim of this fund?

The Fund’s mission is to identify, invest in, and fully support exceptional entrepreneurs who are building disruptive business models and offerings in the broad categories of “Health, Wellness and Sustainability” defined by the 8 Dimensions of Wellness. The Fund will seek to invest in early-stage opportunities, often technology-enabled businesses that disrupt existing large markets or seek to create new billion-pound plus markets. The Fund seeks opportunities where 8 Dimension Ventures Ltd ("8DV") have confidence in the entrepreneur, are excited by the business model and believe the long-term societal demand for the offering is so strong that an exceptional investment opportunity is created.


Helen Corey and Michael Fairbairn – 8DV Founding Partners

Helen Corey and Michael Fairbairn

Helen is a proven global executive in developing and executing high-impact strategic and commercial plans; a hands-on problem solver who can see the game plan when confronted with complex challenges; and a distinguished crisis manager with a track record of delivery through turbulence, change, and rapid growth. Helen is highly experienced at creating new high-performance organisations and optimising existing businesses to better fulfil new missions. Her managerial experience ranges from startups to multi-national Global 2000 companies, and she is a keen observer of how emerging opportunities turn into large sustainable opportunities.

Michael has driven agendas at large multinationals and spent years investing in and advising health and wellness start-ups. Michael has experience in event-driven equities and real estate, and was particularly successful forging relationships at JP Morgan and Goldman Sachs with private clients and family offices. Michael is a believer in goals-based advising and is experienced in trading and growing diverse revenue streams.

At a glance

Investment goal


Relative risk

High / Adventurous. Capital at risk.

Risk 7

Invests in

Health, Wellness and Sustainability Companies


Target Return

5x return after seven years

Not a reliable indicator of future income.



Open to new investors. The fund will close on the 31th of December 2021. The minimum investment is  £100,000 (subject to the Investment Manager's discretion to accept smaller amounts).

Fund Details

Investment Strategy

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The Fund will seek to invest in entrepreneurs who are creating businesses that address each of the following requirements:

  • They satisfy long-term market demand for better health and wellness solutions, broadly defined by the 8 Dimensions of Wellness;
  • They are designed for sustainable growth by striving to ethically source elements of their supply chains working towards ensuring safe, sustainable, and socially responsible behaviours to build their brands;
  • They transparently manage their relationships with stakeholders so that the Fund’s Investee Companies’ business practices ensure strong levels of governance; and
  • They deliver customer offerings that are useful and reliable, that customers are willing to reward Investee Companies with attractive margins in return for exceptional value received.

8DV’s team, including advisers, will meet on a regular basis to weigh the relative merits of different investment possibilities as represented by each Investment Memorandum. In a collective forum, they will decide which prospects will come to a formal investment vote. The formal investment proposal is presented to and made by the Investment Committee. The Investment Committee is made of the 8DV founders and a member of Sapphire. Both 8DV and Sapphire will collaborate in the due diligence process, with Sapphire ultimately responsible for making the investment decisions and ensuring successful completion. The Fund shall not make any investments into investee companies until after the initial closing date when the minimum Fund size of £5 million GBP has been achieved.

View 8 Dimension Ventures Ltd website.

Example Companies Helen and Michael have already
invested in: (note: not part of this Fund)


Apex encourages everyone to reach their personal Apex, and successfully designed
a best-in-class bike, smart tech and awesome workouts without the hefty price-tag.


Earthly is a global movement offering the most effective way for businesses to invest
in the fight against climate change, providing an immersive platform where it’s simple to see and share your positive impact.


Fika’s independently endorsed mental fitness courses are proven to positively impact key drivers of long-term mental health, life and job satisfaction, burn-out, drop-out and more.


Investor Charges

Entry costs 0.43%*
Annual General Partner management charge 2%
Performance fee 20%**

*This is the annualised impact over seven years of the establishment costs of approximately 3% (being establishment costs of no more than £150,000 (plus VAT) based on a minimum fund size of £5,000,000).

** Performance fee is subject to a hurdle rate which must see £1.75 returned for each £1 invested before the performance bonus is payable.

Please check the fees section of the Information Memorandum for full details. All fees and charges are stated exclusive of VAT, which may be applicable in some cases. Any fees and charges payable by the investee companies or the underlying businesses do not directly come out of your investment. However, they will effectively reduce the returns generated by investee companies and therefore directly impact your investment.

Pure Potential (2)



If you have any questions regarding the Pure Potential I, LP or the application form - please feel free to contact us.

Important Information

Eligible Investors

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The Fund is designed for UK-based investment professionals as defined by Article 19 FSMA 2000 (Financial Promotion) Order 2005 and high net worth companies, etc. as defined by Article 49 FSMA 2000 (Financial Promotion) Order 2005. An investor may also be a U.S investor, in which case they must qualify as ‘Accredited Investors’ as defined in Rule 501(A) of Regulation D under the US Securities Act of 1933. Investors should be aged 18 or over with an investment horizon of seven or more years. Your capital is at risk. Investors must be comfortable with the risks of investing in an underlying portfolio of small private companies and should read the risk factors set out in the Information Memorandum in Part Six: Risk Factors. Investors should be able to lose all funds invested.

Risk Warning

Important information for private investors – Reliance on the information provided here to engage in any investment activity may expose an individual to a significant risk of losing all of the property or other assets invested. Investments are typically in unquoted shares in small companies, the value of which can be volatile and are often difficult to sell. Nothing on this website constitutes investment, tax, financial, legal, regulatory, or other advice by Sapphire Capital Partners LLP or 8DV.

The value of an investment may go down as well as up, and you may not get back the full amount invested, and you may therefore lose some or all of your investment.

If you are unsure of the suitability of any investment for your circumstances, please contact your independent financial advisor or other professional advisor authorised under the Financial Services and Markets Act 2000 (FSMA) who specialises in advising on investments of this type. Any references to tax laws or rates are based on current legislation, all of which are subject to change and are provided as a guide only. Prospective investors are advised to take their own investment and taxation advice and should consult their own professional advisors on the implications of investing.

Investments made in investee companies via funds managed by Sapphire Capital Partners LLP are not covered by the Financial Services Compensation Scheme (FSCS). For more details, please contact us or refer to their website: https://www.fscs.org.uk

Past performance is not a guide to future returns. 

View 8 Dimension Ventures Ltd website.