Fuel Ventures

Fuel Ventures Scale Up EIS Fund

Investing in fast-growing technology businesses.


What is the aim of this fund?

"This fund will carry on with the goal of investing in early stage businesses’ seed rounds"

Mark Pearson, Fuel Ventures

Fuel Ventures Scale Up EIS Fund (the “Fund”) is an EIS fund specialising in seed stage investments in the European marketplace, platforms and SaaS sectors. As the early stage investors in some of the UK’s fastest growing technology businesses, the team at Fuel Ventures are able to benefit from high volume deal flow and identify the companies that have the potential to be the next UK high-growth companies.


Mark PearsonKey Individuals - Mark Pearson is an award-winning digital entrepreneur and investor. In 2006 Mark began his career in e-commerce. From an initial investment of circa £300 Mark grew MyVoucherCodes into the second biggest voucher code brand in Europe (by revenue and audience) where the network served over two million users in eight territories across Europe and South America and the business employed circa 100 staff in the UK and India.

Mark is supported by a team of experienced investment professionals with backgrounds in venture capital, private equity and entrepreneurship.


At a glance

Investment goal


Relative risk

High / Adventurous - Capital at Risk

Risk 7

Invests in





Target Return

10x return after ten years

Not a reliable indicator of future income.



Open to new investors. The fund is Evergreen. The minimum investment is £10,000 for advised Investors and £100,000 for non-advised Investors.


Fund Details

Investment Strategy

View our Legal Policy

Fuel VenturesThe Fund will seek to invest in promising companies at the seed stage. As the Investee Company grows it may need additional rounds of funding. As a result, the Investment Manager may allocate a portion of the investment funds to follow-on investments in this Fund and prior Fuel Ventures funds. Given that the Investment Adviser’s team work closely with the portfolio companies, they are well placed to know which companies will require follow-on investment and how they are performing. By participating in future funding rounds, the Fund may gain a larger shareholding in the relevant portfolio companies.

Outlined below is the Investment Manager and Investment Adviser’s four-stage approach used in identifying a potential Investee Company.

  • Identification: building on research carried out by the Fuel Ventures team, utilising their existing high profile and network of alumni and contacts from previous investments, Fuel Ventures (acting as the Investment Adviser) will identify earlystage start-ups primarily in the UK. All identified opportunities will be evaluated against investment criteria set by Fuel Ventures before moving to the discovery stage.
  • Discovery: The Fund seeks to invest in people as much as ideas. The informal and subjective discovery process provides the Investment Adviser and Investment Manager with the opportunity to understand not only the company founders but also how Fuel Ventures will be able to support the growth of the company.
  • Evaluation: Once passed the discovery stage, Fuel Venture’s evaluation process tests the assumptions of the company plans. This is coupled with a due diligence process carried out by Fuel Ventures as part of the Investment Advisory Services, across key aspects of a potential investees business and its key employees.
  • Investment: Recommend investment advice is presented by Fuel Ventures, in their capacity as the Investment Adviser to the Investment Manager, in order to allow the Investment Manager to review and to decide on proposed investments.

Example Prior Fund Investments

Funded by the Fuel Ventures EIS Portfolio 1


Social commerce platform providing a solution for users to sell customised products through social media.

Funded by the Fuel Ventures EIS Portfolio 2


Thrift+ collect and sell your best unwanted clothes, donating part of the proceeds to charity and giving back as credit for the online Thrift+ store.

Funded by the Fuel Ventures Portfolio 3

Tutor House

A marketplace connecting students and parents with high-quality, pre-vetted tutors who can provide online and offline tutoring.

Fuel Scale Up EIS Fund

Investor Charges

Full initial charge 0%
Annual management charge 0%
Administration charge 0%
Performance fee 20%

These charges can be changed at the Investment Manager’s absolute discretion.


Investee Company Charge

Initial charge 0%
Annual management charge 2%


Please check the fees section of the Information Memorandum for full details. All fees and charges are stated exclusive of VAT, which may be applicable in some cases. Any fees and charges payable by the investee companies or the underlying businesses do not directly come out of your investment. However, they will effectively reduce the returns generated by investee companies and therefore directly impact your investment. The annual management charge for the first five years will be paid upfront by the investee company.

Fuel Ventures -1



If you have any questions regarding the Fuel Ventures Scale Up EIS Fund or the application form - please feel free to contact us.

Important Information

Eligible Investors

View our Privacy Policy

To invest, you must be an eligible investor. To be an eligible investor, you must be qualifying as one or more of the following:

Risk Warning

Important information for private investors – Reliance on the information provided here to engage in any investment activity may expose an individual to a significant risk of losing all of the property or other assets invested. Your attention is drawn to the risk section contained within the Information Memorandum. Investments are typically in unquoted shares in small companies, the value of which can be volatile and are often difficult to sell. Nothing on this website constitutes investment, tax, financial, legal, regulatory, or other advice by Sapphire Capital Partners LLP.

The value of an investment may go down as well as up, and you may not get back the full amount invested, and you may therefore lose some or all of your investment.

If you are unsure of the suitability of any investment for your circumstances, please contact your independent financial advisor or other professional advisor authorised under the Financial Services and Markets Act 2000 (FSMA) who specialises in advising on investments of this type. Tax reliefs depend on individual circumstances. There is no guarantee however that the tax reliefs (such as EIS reliefs, CGT reliefs or IHT relief) will be available on any investment made or that if it is initially available, it will not be subsequently withdrawn. Any references to tax laws or rates are based on current legislation, all of which are subject to change and are provided as a guide only. Prospective investors are advised to take their own investment and taxation advice and should consult their own professional advisors on the implications of investing.

Investments made in investee companies via funds managed by Sapphire Capital Partners LLP are not covered by the Financial Services Compensation Scheme (FSCS). For more details, please contact us or refer to their website: https://www.fscs.org.uk

Past performance is not a guide to future returns. 


View the Fuel Ventures Limited website.